Marketing is hard, but it doesn’t have to be. This course provides an actionable, step-by-step marketing template used by marketing executives to help service-oriented businesses achieve focused results. Designed for both new and experienced acupuncturists, this course walks through a goal-oriented marketing plan that will help one decide what they are going to do, and more importantly, what they are not going to do, to help increase potential patient awareness and bookings. In an era with digital marketing options from Facebook to Instagram and endless ways to communicate to potential patients, this course teaches how to decide which marketing tactics are most appropriate for your practice and how to measure results that target a specific goal that you’ll define for your business.

At the completion of this course, you will have learned the following:

1. Design a focussed marketing plan that you can begin using immediately
2. Appreciate the limits of your marketing resources and understand how you can allocate your time and marketing budget
3. Review “classic” marketing tools to help in your practice’s marketing positioning, pricing strategies and more
4. Discussion surrounding digital marketing tactics and related best practices