Marketing is hard, but it doesn’t have to be. This course provides an actionable, step-by-step marketing template used by marketing executives to help service-oriented businesses achieve focused results. Designed for both new and experienced acupuncturists, this course walks through a goal-oriented marketing plan that will help one decide what they are going to do, and more importantly, what they are not going to do, to help increase potential patient awareness and bookings. In an era with digital marketing options from Facebook to Instagram and endless ways to communicate to potential patients, this course teaches how to decide which marketing tactics are most appropriate for your practice and how to measure results that target a specific goal that you’ll define for your business.

At the completion of this course, you will have learned the following:

1. Design a focussed marketing plan that you can begin using immediately
2. Appreciate the limits of your marketing resources and understand how you can allocate your time and marketing budget
3. Review “classic” marketing tools to help in your practice’s marketing positioning, pricing strategies and more
4. Discussion surrounding digital marketing tactics and related best practices

Formulas are the foundation of Chinese herbal medicine. In this course, learn why Gui Pi Tang (Restore the Spleen Decoction) and Tian Wang Bu Xin Dan (Heavenly Emperor's Elixir for Supplementing the Heart) are essential formulas for treating insomnia. The goal of this class is for you to learn how to effectively use Gui Pi Tang and Tian Wang Bu Xin Dan in the treatment of insomnia.

At the completion of this course, you will have learned the following:

1. The theoretical principles in Chinese medicine for understanding and treating insomnia
2. An easy-to-grasp breakdown of the herbal composition of Gui Pi Tang and Tian Wang Bu Xin Dan
3. Clear guidelines for determining how to choose between these two formulas in particular clinical situation
4. An understanding of the contraindications for Gui Pi Tang and Tian Wang Bu Xin Dan and alternative principles for treating the most intractable cases of insomnia

Formulas are the foundation of Chinese herbal medicine. In this course, learn why Du Huo Ji Sheng Tang (Angelica Pubescens and Taxillus Decoction) is an essential formula for treating chronic joint pain. The goal of this course is to learn how to effective use Du Huo Ji Sheng Tang in the treatment of chronic pain.

At the completion of this course, you will have learned the following:

1. The Chinese medicine principles related to the treatment of Bi (Blockage) syndrome
2. Clear guidelines to determine when it is appropriate to use Du Huo Ji Sheng Tang
3. An easy-to-grasp breakdown of the herbal composition of Du Huo Ji Sheng Tang
4. Suggestions for getting the best clinical results with this formula and how to modify it when necessary